2021 Eurovision Song Contest Drew 183 Million Viewers – Deadline
The Eurovision Song Contest drew 183 million viewers in 36 markets when it returned on May 22, after taking a year off due to the Covid-19 pandemic.
Audience data for the world’s largest live music event was out on sunday by the contest organizers. It showed that the broadcast of the Grand Final of the 65th Eurovision Song Contest “reached, on average, a TV audience share of 4 percentage points higher than that of the last Competition in 2019 of 40.5%”.
In retrospect, this year’s Grand Final was the most successful with viewers between the ages of 15 and 25. Their audience share increased by 7%, reaching 52.8% this time around. This statistic is, by organizer, “4 times higher than the average for broadcasting channels (14.5%).”
Eurovision Song Contest won by Italy, as Maneskin scores with ‘Zitti E Buoni’
There were also 50.6 million unique viewers – from 234 different countries – online, who entered the song contest through their official YouTube channel. Audience in this area increased by 28% compared to the 2019 show, with 18-34 year olds accounting for 71% of live viewers.
In Italy, which won the 2021 Competition, an audience of 4.3 million people attended the Grand Final. In the Netherlands, which hosted the event, 5.4 million viewers were reached.
France (2nd place) reached its largest audience in a decade, with 5.5 million viewers, while the UK, Germany, Iceland and Finland also recorded their highest figures in memory recent. The UK saw 7.4 million viewers, with Germany bringing in 7.8 million and Finland with an audience of 1.4 million.
“We are delighted to see that the public has once again welcomed the Eurovision Song Contest in such large numbers and very proud to have brought together millions of people at a time when so many are still separated,” said Martin Osterdahl , who oversaw the competition this year as an executive. Supervisor for the first time. “The overwhelmingly positive response to this year’s incredible NPO, NOS and AVROTROS shows, as well as the huge success of Måneskin and so many songs this year demonstrates that, even in its 65th year, the impact of the Eurovision Song Contest. the song is bigger than ever.
This year the Italian band Måneskin triumphed in the Global Bands Battle, as mentioned above, with their song “Zitti E Buoni”. Shortly after his victory, Måneskin sparked controversy, when a viral video surfaced, which appeared to show lead singer Damiano David doing drugs in the green hall of the song contest. Ultimately, however, the European Broadcasting Union investigated the situation and eliminated all members of the crime group, when they submitted to a voluntary drug test, which produced a negative result.
“No drug use has taken place in the Green Room and we consider the matter closed,” the organization said last week. “We are alarmed that inaccurate speculation leading to false news has overshadowed the spirit and outcome of the event and unfairly affected the group.”