HOLLYWOOD, CA., April 27, 2022 /PRNewswire/ — Fender Musical Instruments Corporation (FMIC)the world’s leading manufacturer, marketer and distributor of musical instruments, today announced the appointment of two industry veterans to its Board of Directors: Amani Duncan and Maria Fernandez, beginning in May 2022. The nominations come amid record growth in guitar history. With more than 16 million people in the United States picking up the guitar during the pandemic*, the rise of home studios, and a flurry of digital performances and lessons on social media, FMIC continues to provide players with the tools to succeed, living up to its mission to support artists at every stage of their musical journey.
“Over the past year, Fender has inspired an upsurge of music enthusiasts, and we’re proud of the incredible growth the brand has achieved,” said Marc Fukunaga, president of Fender Musical Instruments Corporation. “I am delighted to have Amani and Maria joining the FMIC Board of Directors, both of whom have a strong background in the music industry in various roles. Their in-depth knowledge and passion for music will be invaluable in guiding the brand.”
“We are very fortunate to have Amani and Maria joining the FMIC Board of Directors at this time and the entire management team looks forward to benefiting from their outstanding leadership experience,” said Andy MooneyCEO of Fender Musical Instruments Corp. “Today’s generation of guitarists enjoys a wider range of music than ever before. Amani and Maria’s experience in two of today’s most important musical genres, coupled with their unique professional outlook, will prove invaluable in executing our ambitious growth plans.”
A Los Angeles native, Amani’s childhood was surrounded by musical influences from an early age, his father being himself a guitarist. Her upbringing was rooted in a belief in empowerment and the courage and optimism to achieve any dream. These fundamentals paved the way for his highly respected career in the music industry, leading marketing and promotions at Def Jam Records, Island Def Jam, Virgin Records and Capitol Music Group. In 2008, she was recruited by Sean Combs Enterprises/Bad Boy Entertainment as CMO, which allowed her to manage all aspects of Sean Combs growing business. Amani has modeled the business discipline with companies in several different industries, including spirits, fragrance, film/TV and philanthropy. From 2011 to 2017, she held the position of Brand Marketing Manager for CF Martin guitarreviving a nearly 200-year-old brand in the cultural market by fostering new relationships with Ace Hotels, Levi’s Strauss & Co., Stetson, Surfer Magazine and Ed Sheeran, who was an emerging artist at the time. These efforts, along with the development of a new mid-priced product, helped position the company for growth. Subsequently, Amani joined MTV as Head of Music in a bid to strengthen the brand’s bond with artists and focus more on the VMAs to showcase talent. Currently, she oversees BBH UNITED STATESan advertising agency that is part of Publicis Groupe, as CEO directing creative marketing efforts on behalf of leading clients such as Google, Heineken, Samsung UNITED STATES, Barbie and Netflix. Amani sits on the board of BBH Global and also leads a race for inclusivity for women in the workforce and racial diversity leading internal initiatives including DEI, help the agency become 64% female and achieve 50% racial diversity. Amani joins the FMIC Board of Directors with a wealth of creative and business expertise across many industries, including music and media.
“In my time at Def Jam, Martin guitarMTV and my current job at creative agency BBH UNITED STATESmusic has been a constant presence and a cornerstone of my professional work and my personal life,” said Aman Duncan, CEO of BBH USA. “I’ve always been a huge fan of Fender guitars, and it’s such an honor to join the illustrious board of directors of this iconic brand.”
Born and raised in Venezuela, Maria’s upbringing was rooted in musical culture. She is an accomplished music industry professional with expertise in finance, operations and P&L guidance. Before graduating from university in Caracas, she began her career at The Walt Disney Company, where she started as a financial analyst. In 2004, she joined the DirecTV team and then Probiz, a consulting agency through which she held the position of finance manager for a voice over IP start-up. After three years with the company, she joined Sony Music Entertainment (SME) where she experienced accelerated growth in progressively higher level positions, earning five promotions in the past fifteen years. Today, she is Executive Vice President of Operations and Chief Operating Officer, where she works closely with the CEO to create and execute strategic planning, focusing on the Iberian Peninsula region, which is a key driver for the business with triple-digit revenues. Additionally, Fernandez works closely with their roster of artists conducting deal negotiations on behalf of the company, oversees SME analytics initiatives regionally and globally, and manages mergers and acquisitions in the region. At SME Maria is dedicated to ensuring others have the opportunity to pursue their dreams and to fostering team diversity that encompasses both gender and race. Maria joins the FMIC Board of Directors as a fierce female leader encouraging women to speak out and start the conversation because it is the only way forward.
“I am very grateful for the opportunity to join the board of directors of FMIC, a company with a rich history, a culture of innovation and a spirit of service,” said Maria FernandezEVP, COO Latin Iberia at Sony Music Entertainment (SME) “Growing up in Venezuela, I never dreamed of one day joining such a recognized company and it will be a privilege to work with their fantastic team. As someone who has always worked to support women, it is especially gratifying to join the board with an executive of Amani’s caliber.”
Founded in 1946, Fender has created guitars, amps, pedals and accessories for players around the world, and their innovative musical gear has been played on more stages than any other company in the industry. Through its portfolio of brands, FMIC is dedicated to unleashing the power of musical expression for all artists and players, from beginners and students to legends of history. Champion artists have been the foundation of FMIC’s efforts, a philosophy that echoes the founder Leo Fender famous mantra: “Artists are Angel’s, it’s our job to give them wings to fly.”
For more than 75 years, the brand’s mission has been one hundred percent committed to serving players at every stage of their musical journey by creating and delivering best-in-class instruments that help artists and players make advance their art and keep the guitar relevant in musical culture. . In 2015, FMIC introduced its digital arm, and two years later launched Fender Play, which unleashed the power of musical expression for all players, providing fun and invigorating guitar lessons available at your fingertips. . In late 2021, FMIC merged with PreSonus Audio Electronics, a leading manufacturer of recording hardware and software solutions and sound licecs that solve real-world problems for working creatives. Together, their passion for music and commitment to innovation will help equip and inspire current and future generations of artists.
With the addition of Amani and Maria to its board, FMIC is very optimistic about the future. Biographies and portraits of leaders are both available here.
For more information on new Fender products and to find a dealer near you, visit fender.com. Join the conversation on social media by following @Fender.
*In 2021, FMIC released the results of a study, “Fender’s New Guitar Player Landscape Analysis,” commissioned alongside YouGov®, which found that an incredible 7% of the US population between the ages of 13 and 64 ( around 16 million people) started learning the guitar in the last two years. See the full survey results here.
ABOUT FENDER MUSICAL INSTRUMENTS CORPORATION:
Since 1946, Fender has revolutionized music and culture as one of the world’s leading manufacturers, marketers and distributors of musical instruments. Fender Musical Instruments Corporation (FMIC) – whose portfolio of owned and licensed brands includes Fender®, Squier®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby® and PreSonus® guitars – follows a player to create the highest quality digital instruments and experiences across all genres. Since 2015, Fender’s digital arm has introduced a new ecosystem of products and interactive experiences to support musicians at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories, and professional audio gear, and inspire players through an immersive musical experience. FMIC is dedicated to unleashing the power of musical expression for all musicians, from beginners to historical legends. In 2021, Fender celebrated 75 years of giving artists “wings to fly”, carrying on the vision of its founder, Leo Fenderand connect gamers through a shared love of music.
FENDER (standard and stylized) are trademarks of Fender Musical Instruments Corporation and/or its affiliates, registered in the United States and other countries.
Fender Musical Instruments Corporation