ITsART: Italy launches “ Netflix of Italian culture ”
The Italian streaming platform for Italian culture is becoming a reality.
Italy will launch ITsART – an ambitious streaming project known as “Netflix of Italian Culture” – on May 31.
The online platform will provide access to Italian culture – both free and paid – ranging from art and music to dance and theater, commissioned by the Italian Ministry of Culture.
The “virtual stage” of the project will offer “Italian entertainment and culture, live, recorded, free and paid, in Italy and around the world,” said the Minister of Culture Dario Franceschini May 27.
Offering live and on-demand content in Italy and abroad, the platform will offer 700 programs in the first weeks of its launch.
Highlights will include concerts by Riccardo Muti, orchestral rehearsals and piano opera performances; Concert-show by Claudio Baglioni In questa storia che è la mia at the Rome opera house; and Giuseppe Verdi’s La forza del destino performed by Zubin Mehta at Maggio Musicale Fiorentino.
The streaming platform, first announced during the covid-19 lockdown in Italy last spring, will feature content produced by the most important Italian cultural institutions, including archaeological sites, museums, academies and theaters .
It will also offer “a wide range of films and documentaries, thanks to our collaboration with the main film production companies”, indicates the ITsART website.
ITsArt will be divided into three sections – stage, places and stories – within which cultural places will present their projects and productions, reports an online art journal Artribune.
The platform will be launched in Italy and the United Kingdom on May 31 before becoming accessible subsequently from other countries.
Spettacolo, il ministro @dariofrance: “Al via @itsart_it, dal 31 maggio la cultura sbarca online. Il 2 giugno in anteprima lo spettacolo di Baglioni al Teatro dell’Opera ”. https://t.co/GRFbsDyloJ #MiC #It’s art pic.twitter.com/Hta5Zgc0cn
– Ministero della cultura (@MiC_Italia) May 27, 2021