Peloton and Verzuz do face-to-face musical training sessions

Home workouts, as good as they are, often lack the sense of camaraderie that studio-goers get from the in-person classroom experience. Peloton thinks it can change that: The fitness company has just teamed up with Verzuz – the web series that brings together producers and artists in battles for catalog strength and spontaneous writing prowess – with the aim of make sweating in solitude more competitive.

“Peloton Verzuz” is an extension of the Peloton Artist Series, which is a collection of thematic workouts defined for a specific artist’s catalog or new album. New Verzuz Collaboration Celebrates “Iconic Music from Two Legendary Artists, in Friendly Competition, Across Disciplines,” According to a First Draft of a Press Release Reviewed by Rolling stone. The first round will feature songs from Brandy and Monica to honor Women’s History Month with an “uplifting musical celebration.”

The program includes a run for treadmill owners on March 29 at 7 p.m. ET, a stationary bike ride on March 31 at 7:30 p.m. ET, and a full body strength class on April 1 at 12 p.m. ET. Music fans who want to participate but don’t have Peloton equipment can download the app, which offers a free 30-day trial, to participate in strength training classes. After their live launches, classes will be available on demand, confirms Peloton’s music manager Gwen Bethel Riley.

Participants will be able to use Peloton’s tagging feature to join the #VerzuzBrandy or #VerzuzMonica teams. Members will receive a personalized badge to take a “Peloton Verzuz” course, said Riley Rolling stone.

“At the end of the month, we’ll be celebrating the two artists by adding up each Verzuz Tag and sharing a rundown of who our community has come forward for,” she says, noting that the series is about “community” and “ celebration ”. above all, to bring people together on common ground rather than pitting them against each other in a way that divides.

When asked if the social media platform Triller, which recently bought Verzuz, was involved in the inter-brand partnership, Riley only replied that “Peloton Verzuz will only live on the Peloton platform”.

For the next round – whose timing has not yet been revealed – teams will form around the music of Swizz Beatz and Timbaland, the founding producers of Verzuz.

Swizz Beatz describes the series as “obvious” for Rolling stone, adding that he thinks music and fitness go hand in hand: Verzuz’s energy keeps fans on the edges of their seats, exciting and motivating them, much like a good trainer does. He loves the idea of ​​merging virtual concert experiences with practice sessions, he says, and Peloton “felt perfectly suited.”

Peloton has not confirmed a specific number of laps, but Riley describes Peloton Verzuz as “an ongoing partnership,” noting that Peloton aims to “surprise and delight” with the deployment of future experiences and hinting at more programming from “influential artists” to come.